Start in your own words.
Tell Andaa about your business or idea. Type it, say it, or send a voice note in your own language. Rough figures and shorthand like “2mil” are understood, and there’s no business jargon.
A business advisor that starts where you are
Your next step starts with a conversation.
Exploring an idea, getting ready to open, or already trading? Talk your business through with Andaa: type it, say it, or send a voice note. It asks the questions that matter for your business and works through the numbers with you. Bring what you know. Leave with a plan you can act on tomorrow.
One guided conversation. Five useful documents. Your first plan is free.
Let’s work it out together.An example conversation
“I make bags. How do I set a price?”
Let’s start with the cost of making one bag. What do you spend on materials?
MAUA STUDIO01 / 05
Good ideas.
Clear plans.
Business plan
PREPARED WITH
Your next steps, organised.Five documents. One business story.
01 Start with what you know02 Work through the details03 Take your plan with youEnglish, Swahili and other languages · Speak or type
Start where you are
Your starting point.
Your way forward.
An idea on your mind. A launch in the works. A business ready for its next chapter. There’s a place for you here.
Pick the one that sounds like you.
Try the first stepYour conversation will start from there. Not sure yet? Just start talking, and Andaa will ask.
Business Plan◆Marketing Plan◆Financial Summary◆Business Profile◆SWOT Analysis◆Business Plan◆Marketing Plan◆Financial Summary◆Business Profile◆SWOT Analysis◆
How it works
You know your story.
Let’s give it some structure.
Make the picture clearer.
Andaa asks what matters for your business, skips what doesn’t fit, and checks with you when figures don’t add up. If you’re unsure about something, say so. Gaps are part of the process.
A plan you can use.
Check the key facts, then get five documents built from one business record. What you knew by heart is now on record, ready to organise your next steps and explain your business.
Real businesses deserve to be seen. Putting yours on record is the first step to being taken seriously, and to becoming formal when you’re ready.
Your free business toolkit
From scattered thoughts
to a plan you can use.
Five documents built from one shared business record. Yours to review, download, and put to work.
ILLUSTRATIVE SAMPLETHE RUSTIC STUDIOS
A business with a clear direction.
Start with a focused offer
Everyday clothing for women nearby. Begin with a small range, test interest, and learn which designs customers ask for.
BUSINESS PLAN · Owner review required
Illustrative sample, not a real customer document.
The real Andaa
Start your
conversation.
This is the working Andaa, not a demo. It asks what it still needs to know, skips what does not fit your business, and checks with you when figures do not add up.
Prefer to talk? Tap the mic and say your answer, or send voice notes. No typing needed.
Interview length
◉
Your answers stay yours.
Andaa records what you say, marks what it worked out, and leaves the rest blank. How we handle your information
AndaaReady to start
Understanding the business0%
Your documents are yours to read here any time. We'll also email you the PDF set, so you always have a copy.
Your business advisor,
ready to level you up.
Your business changes. Your guidance should keep up. Andaa+ is being built as an ongoing AI advisor you can return to, 24/7.
Join the waitlistPricing will be announced before launch.
“My costs went up. What should I review?”
Work through pricing and spending decisions with your business in mind.
“I’ve got a new idea. Does it fit?”
Explore options and trade-offs before deciding your next move.
“Where can I find a reliable supplier?”
Get help sourcing suppliers, stock and equipment for your business.
“How do I make my business formal?”
Registration, licences and taxes, explained step by step for your business.
“What changed since my last plan?”
Planned capabilities · AI guidance, not human supportKeep your information current and revisit your priorities as you go.
Clarity includes the unknowns
Confidence comes
from knowing
where you stand.
What you know, what you’re estimating, and what still needs checking. A useful plan makes room for all three.
Your information is the starting point.
Andaa organises what you share. That is different from independently verifying your business.
Estimates stay visible.
Reported figures, planning estimates, and missing details are labelled, so you know what needs checking.
You have the final say.
Andaa uses AI. Review the details and calculations before sharing documents or acting on them.
For the people supporting businesses
Better conversations.
Clearer business information.
For banks, lenders, enterprise programmes, accelerators, and business networks.
Start with the owner’s story.
Guided interviews turn owners’ answers into a structured business record and five documents your team can review, with estimates and gaps labelled.
Your questions. Your format.
Share your forms, questions and templates, and we shape the interview and outputs around them, from programme applications to a one-page business summary. Built together with your team.
A view across your cohort.
Dashboards and exports are planned to help teams review submissions, spot information gaps, and follow updates.
Andaa supports preparation and information collection. Information comes from business owners and is not independently verified. Institutions retain responsibility for verification, eligibility and lending decisions. Documents do not guarantee funding.
A simple place to start
Start free.
Build from there.
Andaa
Free
Your first full conversation and plan.
- Guided business conversation, typed or by voice
- Five business documents
- PDFs sent to your email
Andaa+
Coming soon
For support as your business changes.
- Ongoing AI guidance, 24/7
- Help with sourcing and getting formal
- Updates to your plan, and progress reviews
For institutions
Let’s talk
A pilot shaped around your needs.
- Interviews built on your requirements
- Document formats for your team
- Implementation scoped together
A few things you might be wondering
Before we begin.
Can I use Andaa if I only have an idea?
Yes. Choose “I’m thinking of starting” and begin with what you’d like to offer. The conversation helps you explore customers, startup needs, and first steps. You don’t need an operating business.
What if I don’t know my numbers?
Say you’re unsure, or give a rough figure or a range. Andaa organises what you know, labels estimates, and marks the gaps instead of filling them in. Check planning estimates before you rely on them.
What is free, and what will be paid?
Your first full conversation, including all five documents, is free. Andaa+ is planned ongoing support, and its pricing has not been announced.
Will these documents help me get a loan?
They can help you organise information for a financing conversation. Each lender sets its own requirements and may need additional records or evidence. Andaa does not approve loans or guarantee funding.
Can I use another language or speak my answers?
Yes. Type or speak in English, Swahili and other languages, or send voice notes in your own language. Andaa understands and replies. Your documents are written in English.
Who can see my information?
You, and the services Andaa needs to run. Andaa does not sell your information or share it with lenders or organisations. Our Privacy page lists every service we use, including the AI behind Andaa.
Your next step starts here
You don’t need it all figured out.
Bring your idea, your questions, or the business you’ve already built. Let’s work from there.
Build my free plan